Why Is Your Channel Your Best Option For Scaling, Predictably Fast?
Stewart Townsend offers Channel Sales as a service #CaaS. We discuss why channel sales is a more efficient way of achieving scale without loss of control. We explore what makes channel sales work and what causes your partners to fail to perform and why that is usually on you. Channel is the hardest and most challenging way to go to market, but it also offers the highest rewards without the expense and headache of trying to build an army. A #ChannelManager is closer to a General Manager than it is to a Sales Manager. A #ChannelChief is closer to a Chief Executive than they are to a VP of Sales. If you doubt this, check out Jay McBain’s excellent infographic.