It’s How You Say It
It’s not what you say, but how you say it:
This is one of several famous movie quotes geeked out into infographic formats. From here and here
The Mac App Store launch effect, tasted in first hand by Evernote. Bear in mind that Evernote is a free app. Nevertheless, according to Evernote’s Phil Libin (in the article’s comments), in over 100K app downloads, 40K accounts for new Mac users (around double of everything else). Impressive.