FedericaHow influencers have become criticism-proofOnce, when young girls professed they wanted to attempt the showgirl career, they were met with scornful eyes and admonitions. Now, they…Jan 17, 2023
Melinee CoretinykoneNespresso x Chiara Ferragni: the Ykone campaign that redefines your summer coffeeSummer is around the corner, and Nespresso is celebrating the launch of one of their most highly anticipated collaborations. A partnership…May 26, 2021
Isa BorrelliChiara Ferragni and Uffizi galleries: the Italian debate about influencer marketing and cultureIn the last few days in Italy, the online debate was focused on Chiara Ferragni and her visit to the Uffizi Galleries in Florence, a…Jul 29, 2020Jul 29, 2020
From Salt Bae to GretaThe Case of Chiara FerragniShe sends out a message: “you can do it too” — Maria Grazia Chiuri (minute 10 in Chiara Ferragni: Unposted)Jan 9, 2020Jan 9, 2020
Salvatore ContinoContent Creator, who are they?Today I want to talk to you about an issue that is more or less important to me, or today everyone believes and declares themselves…Dec 4, 2019Dec 4, 2019
FedericaHow influencers have become criticism-proofOnce, when young girls professed they wanted to attempt the showgirl career, they were met with scornful eyes and admonitions. Now, they…Jan 17, 2023
Melinee CoretinykoneNespresso x Chiara Ferragni: the Ykone campaign that redefines your summer coffeeSummer is around the corner, and Nespresso is celebrating the launch of one of their most highly anticipated collaborations. A partnership…May 26, 2021
Isa BorrelliChiara Ferragni and Uffizi galleries: the Italian debate about influencer marketing and cultureIn the last few days in Italy, the online debate was focused on Chiara Ferragni and her visit to the Uffizi Galleries in Florence, a…Jul 29, 2020
From Salt Bae to GretaThe Case of Chiara FerragniShe sends out a message: “you can do it too” — Maria Grazia Chiuri (minute 10 in Chiara Ferragni: Unposted)Jan 9, 2020
Salvatore ContinoContent Creator, who are they?Today I want to talk to you about an issue that is more or less important to me, or today everyone believes and declares themselves…Dec 4, 2019
Laura GalluzziThe economy of likes“In the future everybody will be world-famous for fifteen minutes.”Nov 18, 2017