Soonyi ChoiHow AI Transformed Liwei’s E-commerce Business in ChinaLiwei, a traditional store owner from Shanghai, faced slow growth and stiff competition. To adapt, he moved his business online using…Sep 12
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Daxue ConsultingShein’s market strategy: how the Chinese fashion brand is conquering the WestFounded in 2008, Shein is a B2C Chinese online clothing and accessories store. However, it has only recently become popular in the West. It…Jun 13, 2022Jun 13, 2022
Sheng PingChina Higher Ed Marketing: Are You Making These Mistakes?Discover the common mistakes on Chinese digital marketing for Western brands and education institutions, with practical tips to avoid them.Jul 10, 2023Jul 10, 2023
Soonyi ChoiHow AI Transformed Liwei’s E-commerce Business in ChinaLiwei, a traditional store owner from Shanghai, faced slow growth and stiff competition. To adapt, he moved his business online using…Sep 12
Sheng PingWhat Is This So-Called “City Tier” System in China?When it comes to Chinese marketing, knowing about China’s City Tier classification is essential before you enter the market!Mar 23, 2023
Lyn LimL’s China Digest #1: Route to market in China — which comes first, the traditional commerce…As the title suggests, it is probably inconclusive as to which should actually come first, but at least you know that they came in quick…Apr 30
Daxue ConsultingShein’s market strategy: how the Chinese fashion brand is conquering the WestFounded in 2008, Shein is a B2C Chinese online clothing and accessories store. However, it has only recently become popular in the West. It…Jun 13, 2022
Sheng PingChina Higher Ed Marketing: Are You Making These Mistakes?Discover the common mistakes on Chinese digital marketing for Western brands and education institutions, with practical tips to avoid them.Jul 10, 2023
Kelly ZhengCrossover collaboration between beauty and beverage sparks novel synergyFenty X Heytea Campaign StudyMay 26, 2020
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