Cjm

As a senior UX and UI Designer with many years of practical experience, I’ve come to appreciate the critical role of customer journey mapping in delivering user-centered design. When done correctly, customer journey mapping can provide valuable insights into user behavior and help designers create user experiences that meet the…

Overview — Earlier this week, I released a short video about Customer Journey Management and its benefits for organizations, with examples from Amazon, Starbucks, Uber, Netflix, Apple, and the Financial Sector. (see the 4 minutes on YT: https://youtu.be/an5tNYXXzHo) Wow, what a response. I didn’t expect that. Many folks have tried and failed to deploy…

In previous articles, I talked about in-depth interviews and usability-testing. Today we will talk about a tool that helps to visualize the results of both research methods and comprehensively approach the change of the company’s business processes. I will tell you about my experience of using CJM in a bank. What is CJM? …

It can be difficult for a client to understand how designers work. Sure, they don’t have to. But they need to know what they’re paying for, right? We at Evrone have tried to resolve this issue by creating the Fairytale CJM, which can explain in an accessible and easy way what CJM is and how it can be useful.

Have you ever heard of a Customer Journey Map? How is it different from User Journey? In general, I will discuss some of the points that I have summarized in the following Mind Map: Customer Journey Map (CJM) is a visual representation that describes customer relationships and interactions with certain…

And how it can change your world. — Many of you have been asked to play a song for someone using Spotify. I’m sure you have. We have all been in that position. And what’s the worst that can happen? The song they request is at the bottom of the queue because, of course, other people asked to…

As I wrote earlier, we, at Picom, love complex IT-products in the medical field. Today I will tell you about another interesting project in the same sphere. This time it wasn’t about development, but about User Experience and UI Design development. Our client was a federal service for ordering medical…

Русская версия статьи You can lose both regular users and potential ones (people that you may be recommended to by your clients) if you don’t know the mechanics of the customer’s interaction with your product. Creating a CJM, or Customer Journey Map, is a relatively simple yet effective way to make the customer happy with the product and encourage them to use it for as long as possible. In this article, we will have a look at what a CJM and its function is, we’ll show you how to build a CJM and have a look at several convenient software to do this.

What is a Customer Journey Map? Definition: Customer Journey Map is a marketing technique that helps to understand how motivated a customer is to make a purchase or to decide on entirely different actions connecting sales funnel. Building a CJM is a great way for the company to put itself in customer’s shoes. The ‘map’ aim…