CMO

Marketing tech products can be challenging, especially when it comes to effectively conveying messages to the audience and addressing their needs. Often, the disruptive nature of products and the use of advanced technologies make it difficult for people to grasp the possibilities and even start seeking solutions your company offer…

As the business world continues to evolve at an unprecedented pace, startups are constantly looking for innovative ways to gain a competitive edge without spending their precious capital too early. When times are tough, marketing is typically the first area impacted, and a full-time Chief Marketing Officer (CMO) is just…

Building a strong brand that attracts investments is vital for the success of Venture Capital firms and their respective portfolio companies. Recognizing the indispensable value of Chief Marketing Officers and other marketing leaders can lead to stronger partnerships driving innovation and long-term success in the startup ecosystem. …

While resourcing should always be a top priority, this blog focuses on your second most important area to focus on — improving your website. Website Update — Upgrading Your B2B SaaS Website For B2B SaaS and technology companies, your website is the primary channel to generate leads. However, in the…

Social Intelligence — An Essential Piece of Every Marketer’s Toolkit Friday was a fine spring day in Tel Aviv and I found myself scanning my home library for some inspiring beach reading when a well-thumbed soft cover copy of Daniel Goleman’s Social Intelligence caught my eye. Only a handful of…

I think the most important element of doing a campaign right is understanding the moments that will really matter. As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you…

In the ever-evolving world of social media marketing, having a substantial budget is undoubtedly important. However, the true differentiator lies in the creative execution of your campaigns. As a seasoned marketer, I’ve witnessed firsthand how a well-crafted creative strategy can make all the difference in driving engagement, brand awareness, and…

Building a Powerful Personal Brand: A Comprehensive Guide for Fractional Executives Finding clients is very hard and it can be a big challenge for fractional executives as they are often working alone and have a ton of tasks to handle at any given moment. I’d like to think that I’ve learned…

“Belong Anywhere” to “Live There”: Experience localization. As marketing students, we must have heard many success stories and how they transformed the industry forever. Let’s look at one such tale to see what worked and how it influenced the business. One of the most interesting marketing case studies on customer…