Coca Cola

Context Some time ago, when I was working at Wabi, the Coca-Cola startup, I redesigned, with my design partner, the Cart and Checkout screens. We had the insight that (for various reasons) the audience of the app had a hard time understanding these two screens and were unable to complete the…

Everything about Jon Batiste's groundbreaking collaboration that celebrates the power of staying true to oneself — Coke Studio, the global music platform that champions innovation and emerging talent, is back with a bang for its highly anticipated second season. Today, Coca-Cola unveiled the first original song, “Be Who You Are (Real Magic),” marking the commencement of a musical journey that promises to captivate audiences worldwide.

My life with a Coke Zero addiction I am trying to break free from a terrifying addiction. Genuinely terrifying, but one which no one speaks of. This is my third day without drinking a single aspartame-packed drop of Coke Zero. My retrieved gums reveal the roots of my teeth. It’s not because I want to die looking…

Intro Some time ago, when I was working at Wabi, the Coca-Cola startup, I designed the error messages for the registration form of the stores that sold on the platform. The error messages that existed so far were very generic, with a lot of technical terminology and very little empathy. After…

Bud Light and the New Coke introduction have interesting similarities and divergences. Historical marketing blunders serve as valuable cautionary tales and business case studies. Two notable examples are the notorious New Coke debacle and Bud Light’s recent ill-fated collaboration with social media influencer Dylan Mulvaney. …

Picture this: A room full of marketers eagerly waiting to hear the next big thing in advertising. Suddenly, Pratik Thakar, the creative strategy head at Coca-Cola, takes the stage at AdAge’s Web3 Marketing Summit. With a mischievous grin, he drops a bombshell: “Invest in AI, not Web3!” The room erupts…

Today is May 8th, did you know these five ‘holidays’? Have A Coke Day, National Coconut Cream Pie Day, No Socks Day, World Red Cross Day, World Ovarian Cancer Day, and National Women’s Checkup Day. Have A Coke Day Coke (the drink) also known as Coca-Cola, celebrates “Have a Coke Day” on May 8th…

Popular beverage manufacturer, Coca-Cola, has joined the AI train. According to a report by Fox Business, the soda giant has begun to integrate AI into various verticals within the company, primarily focusing on improvements of products and services to customers. This news came to light as the company’s first-quarter earnings…

The Substance? — Coca-Cola is the most popular soft drink in the world. It’s sold in over 200 countries you can find it on almost every corner. Coca-Cola is so ubiquitous that you may not think twice about chugging down the fizzy beverage on a hot summer afternoon. But there’s more to Coca-Cola…