Cognitive Science

Insights from Cognitive Science — Marketing has always been influenced by human behavior, but understanding the underlying psychology behind consumer actions can give marketers an edge. You can create messages and experiences that better reflect the preferences, motivations, and thought processes of your target audience by incorporating knowledge from disciplines like cognitive science and social…

To quote Martin Heidegger “Man is but a reed, the weakest in nature, but he is a thinking reed. “ Self-cognition is an inextricable part of thinking. It defines who we are and distinguishes us from other people. It can help us better instruct our action, and make rightful choice…

Imagine your mind as an enormous, limitless sea. Its conditions mirror our mental state — serene and peaceful one moment, turbulent and stormy the next. This metaphor helps us visualize how our thoughts, like the sea, can shift between tranquility and turbulence. The tempests represent our negative thoughts, which if…

Introduction We cannot pinpoint an exact moment that marked the start of automation — a process that transferred human physical effort and thought into mechanical operations. However, historical records show that ancient Egyptians made notable strides in automation, crafting water clocks, water bridges, and harnessing wind power for irrigating agricultural lands. …

In the design world, the ability to capture users’ attention and guide their decision-making processes is paramount. One fascinating phenomenon that designers leverage is known as the Von Restoff effect, also referred to as the isolation effect or the “isolation principle.” This cognitive bias, named after German psychiatrist and paediatrician…

Is belief natural? — Written by Jessie Saeli edited by Nicole R. Smith and Dave Rohr Around the world and throughout history, people have expressed belief in the existence of powerful, invisible entities who — much like us — have intentions, needs, and goals. …

Artificial Intelligence can now think in ways comparable to humans. We know this because psychologists and other cognitive scientists have developed tests that probe various aspects of thought. AIs now perform at or above human level on those tests — see my article Stochastic Parrots in the Chinese Room: Coming…

The notion that an algorithm running on a computer can hold a meaningful conversation with us or produce emotionally impactful art disconcerts many. This initial retrenchment is often encapsulated in the idea that large language models (LLMs) are “stochastic parrots” and sometimes in its more sophisticated variant, the “Chinese Room.”…

Last time I wrote about AI could replace some types of developers. While technologies such as ChatGPT 3.0 are highly capable to code, they still need very specific instructions. We have to add that ChatGPT 3.0 was modeled with data that was processed until 2021, and there are several new…