Peter CorbettAI: Where Does Commercial Production Go Now?While everyone is focused on generative AI’s ability to create incredible video, useful AI can be found in the applications we have in our…Apr 17
InCommercials that Don’t Work and WhybyMichael Mackey - a Renaissance of Truth & ComedyWhy is there POOP on my Insurance?Dramedy, the obvious mashup that it is, can be so many different things and mean so many different things to different people. For example…Sep 9, 2023
InCommercials that Don’t Work and WhybyMichael Mackey - a Renaissance of Truth & ComedyFirst, Let’s Discuss Marketing that Works!I am personally responsible for thousands of commercials. While almost all of them were in medium markets, the volume of clients is still…Aug 23, 2023Aug 23, 2023
Doug SmithWinning Commercial Briefs with Detailed Bid PackagesA successful commercial production is a mix of art, and science. The perfect bid package is a compliment of creative ideas paired with a…Apr 6, 2022Apr 6, 2022
Dot Dot DashBack to Business: A Joint Perspective on Commercial Production in the Time of COVIDAn Open Letter to Anyone Looking to Produce Commercials and Branded Content (but aren’t so sure how to in the age of COVID-19),May 1, 2020May 1, 2020
Peter CorbettAI: Where Does Commercial Production Go Now?While everyone is focused on generative AI’s ability to create incredible video, useful AI can be found in the applications we have in our…Apr 17
InCommercials that Don’t Work and WhybyMichael Mackey - a Renaissance of Truth & ComedyWhy is there POOP on my Insurance?Dramedy, the obvious mashup that it is, can be so many different things and mean so many different things to different people. For example…Sep 9, 2023
InCommercials that Don’t Work and WhybyMichael Mackey - a Renaissance of Truth & ComedyFirst, Let’s Discuss Marketing that Works!I am personally responsible for thousands of commercials. While almost all of them were in medium markets, the volume of clients is still…Aug 23, 2023
Doug SmithWinning Commercial Briefs with Detailed Bid PackagesA successful commercial production is a mix of art, and science. The perfect bid package is a compliment of creative ideas paired with a…Apr 6, 2022
Dot Dot DashBack to Business: A Joint Perspective on Commercial Production in the Time of COVIDAn Open Letter to Anyone Looking to Produce Commercials and Branded Content (but aren’t so sure how to in the age of COVID-19),May 1, 2020
Harry RedlichProgressI don’t know is so hard for me. Not just some general feeling of “Oh I don’t know why we’re here on earth.” No, I’m talking about when it’s…Jan 19, 2017
