Tim LloydSubscription Models In Media And JournalismThe Future of Sustainable Journalism: Exploring Subscription Models in MediaNov 29, 2023
Mark GeljonThe power of guided selling in your customer journeyHow many salespeople or account managers does your organization have? Probably a few, but surely not enough to speak to every potential…Jan 7, 2023
Lori KielBack to School-Budget 501 (AP or BS?)This year’s budgets require experience. It goes far beyond college class Budget 101, which teaches the why behind budgeting. It circumvents…Aug 14, 2022Aug 14, 2022
Lori KielEulogy to the Marketing PlanTo complement last year’s article, Death of the Marketing Plan, linked below, I offer you the Eulogy to the Marketing Plan as delivered…Aug 7, 2022Aug 7, 2022
Lori KielSales after the Tsunami of the Digital EvolutionAs we continue exploring commercial strategy’s evolution, one discipline remains in its original form, Sales. Revenue Management and…Jul 31, 2022Jul 31, 2022
Tim LloydSubscription Models In Media And JournalismThe Future of Sustainable Journalism: Exploring Subscription Models in MediaNov 29, 2023
Mark GeljonThe power of guided selling in your customer journeyHow many salespeople or account managers does your organization have? Probably a few, but surely not enough to speak to every potential…Jan 7, 2023
Lori KielBack to School-Budget 501 (AP or BS?)This year’s budgets require experience. It goes far beyond college class Budget 101, which teaches the why behind budgeting. It circumvents…Aug 14, 2022
Lori KielEulogy to the Marketing PlanTo complement last year’s article, Death of the Marketing Plan, linked below, I offer you the Eulogy to the Marketing Plan as delivered…Aug 7, 2022
Lori KielSales after the Tsunami of the Digital EvolutionAs we continue exploring commercial strategy’s evolution, one discipline remains in its original form, Sales. Revenue Management and…Jul 31, 2022
Lori KielThe Road Less Traveled — Commercial StrategyThe inspiration for this article is my favorite poem by Robert Frost because it applies every single time in every single circumstance.Jul 31, 2022
Lori KielReporting From the Siloes; a POV from Commercial Strategy WeekFresh off of a week spent at the HSMAI Commercial Strategy conference and still ruminating on the irony of a conference title that promotes…Jul 31, 2022
Lori KielThe P&L Meeting — Uncharted TerritoryDuring the recent HSMAI Commercial Strategy Week, I participated in a breakout titled “Is RevPAR enough? Considerations for a…Jul 31, 2022
