Competition Analysis

A week or two ago, a 20-year-old Turkish guy managed to reach the last question of the famous TV show, which made me think about the dilemma between continuing and retreating from the contest more deeply. I sat down and scrambled some recursive formula before I looked up the web…

“Know your enemy and know yourself” — This quote dates back 2500 years to Sun Tzu’s The Art of War. And while your competitors aren’t your enemy, per se, in a fiercely competitive market where you’re vying for the same business, it’s important to understand your peers as much as…

A competition analysis is a key part of your business’s marketing strategy. By evaluating your product or service, you can determine what makes it special and, consequently, what qualities you should emphasize to draw in your target market. To evaluate your rivals, split them into strategic groupings based on how…

If you are an entrepreneur and have a startup, by now you must have seen some of your other startup friends and founders pitch their ideas and projects. This year so far, I have seen around 30 or more. Without failure what I see is the following. Take a…

There’s no shortage of content online. 4.6 billion pieces of content are produced daily, each competing for your consumer’s limited attention. — There’s no shortage of content online. 4.6 billion pieces of content are produced daily, each competing for your consumer’s limited attention. The industry is saturated, to say the least. On the one hand, a flash flood of content is good for searchers, as they’ll find information about pretty much anything…

“Edge The Medium Competition Winners Had Over Us” ….. Still on that medium competitions. It sounds like second missionary journey to me. The first being “When Tags, Claps And Algorithm Goes AWOL” but it’s important to follow up on the first. Like it, you will this too. Sometimes, the noise…