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Deborah KoThe science of screens: How your device affects buying choicesWe seamlessly transition between devices — But new research reveals that these formats significantly influence our purchasing decisions.22h ago22h ago
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Pranav k prakashThe Psychology of Clicks: Understanding Consumer Behavior in the digital world.We live in a world where we’re always connected, constantly clicking and swiping through endless amounts of digital content. But what…1d ago1d ago
Nageen Binat KhalidThe Impact of E-Commerce on the EconomyE-commerce changed the global economy in the last twenty years and forms the backbone to conducting modern business. Online purchasing has…1d ago131d ago13
Salil ApteAn Open Letter to Walmart: A Mere Insignificant Customer’s Horrendous ExperienceDear Walmart,2d ago2d ago
Nida Ilay ÖzkanlıPsychology and Marketing: Two Inseparable FieldsPsychology and marketing are deeply intertwined. Marketing involves creating messages and strategies that influence people, while…2d ago2d ago
VethaVarshini Kavya AllamStarbucks as a Third Place or Just Another Coffee ShopIs Starbucks drifting away from its identity as a ‘Third Place’? What could this mean for its CX and brand loyalty?2d ago2d ago