Consumer Behavior

In the 1990s, back-to-school shopping would mean one thing: A trip to the mall. In this glorious(?), bustling hub of consumerism, always punctuated with a slight scent of fries and cinnamon donuts, you could find everything needed to get the kids ready for another year of action. …

The results of a company’s ability to continuously reinvent itself and successfully tap into societal trends and shifts in consumer behaviour go beyond just keeping its businesses afloat — it can set them up for long-term success. Enter Garmin Garmin remains a relevant consumer brand and I, like many others, have been…

What are you and your customers driven by? Structure and agency are used alongside each other in many contexts. To be clear about what these notions mean, I would like to give short definitions: Structure means cultures and arrangements that constrain our choices. The availability of products, the cost of…

More and more, consumers are looking for sustainable products. They really care about sustainability and make it a choice criteria. But, what exactly makes a product sustainable? The answer is not clear at all. Is it that the ingredients are naturally sourced? Or that they are traceable? Or that products…

Let me tell you. Imagine a large Cricket stadium. Then imagine that it’s filled with people. Now if you have to sell something to those people, you’ll need some sets of audiences right? So now let’s say you draw a circle around a certain section of those people. And then…