Consumer Behavior

Money can indeed get you happiness, provided you know how to spend it. — Originally published in Mint. In one of the most iconic cinematic lines ever uttered, Humphrey Bogart’s character tells Ingrid Bergman, “We’ll always have Paris,” referring to their doomed whirlwind romance in the 1942 film Casablanca. While the line achieved immortality and was repeated in Star Trek, it also got researchers…

This final blog about segmentation is focused on the behaviors of your customers. As I’ve said before, the more you know about your customer, the better you will be able to attract and keep their attention. …

On-demand grocery delivery services came into their own during the pandemic — nothing says ‘social-distanced grocery shopping’ like ordering from your sofa and ‘leave it on the doorstep’! And if you’ve spent any time on public transport or glancing at billboards, you can’t have failed to notice their widespread ad…

Introduction Today, consumers who are alarmed about climate change have a hard time holding the companies they buy from accountable. As interest in sustainability from consumers surges, a recent survey found that 72% on North American company executives admit that their companies engage in greenwashing. Marketing claims by companies can often…

Imagine after your evening gym you going to a Supermart, and you have a list of things to buy, which your mama gave to you. You gradually start picking up the items enlisted in the paper in your hand, and suddenly there is this shelf, which stacks one of your…

Those ambling trips down memory lane can lead to some intriguing effects, research shows — Originally published in Mint. Kraft Mac and Cheese. Super Mario. Paper Boat drinks. Choker necklaces. Pokémon GO. La La Land. Gilmore Girls. Throwback Thursday. Facebook Memories. Unprecedented endorsement for “Back to the glory days”. It is undeniable that 2016 celebrated nostalgia in all its fervour and for good reason. We…

What we know — Market Factors and Indicators $SPX had a record drop in the third week of June 2022. Soaring inflation combined with a late response by the Fed were a catalyst for what could lead to a major recession in the US economy. Cost of fuel is at an all time high. Dow Jones U.S. Travel…

8 tips to put your consumers at the center of everything — Written by Head of Product Paula van Steijn We all crave a little love every once in a while. Not just from our partners, family, or friends, but also from our consumers. After all, they are the ones we wake up for every day. The ones we think about in…

Consumer wellness is one of the world's most multi-dimensional industries. It consists of products and solutions that ebb & flow in and out of our lives on a minute-by-minute basis. How we sleep, how we eat, how we live, work, and play. …