Pratik KalamWhen Brands Become Generic: A Marketer’s Ultimate ParadoxHave you ever casually said, “Google it,” when suggesting someone search online? Or perhaps asked for a Band-Aid, not realising you were…Dec 5
Pratik KalamWhy Traditional Marketing Is Failing: A Guide to Modernising Your StrategyDiscover why traditional marketing is struggling in today’s digital era. Learn actionable strategies to align with evolving consumer…Nov 292
ManasiHow Brand Transparency is Winning Over Modern ConsumersIn today’s world, trust is earned, not given. Consumers are no longer satisfied with surface-level promises. We read labels, Google…Dec 2Dec 2
Ria JainThe Evolution of Luxury Marketing: From 4Ps to 4EsI have always been curious about luxury marketing, specifically how luxury brands like Dior or Gucci gain and retain their customers. Upon…Aug 5Aug 5
Pratik KalamDark Patterns in MarketingWhen I first stumbled upon the concept of dark patterns, it felt like uncovering a hidden layer of the marketing world I hadn’t fully…Dec 1Dec 1
Pratik KalamWhen Brands Become Generic: A Marketer’s Ultimate ParadoxHave you ever casually said, “Google it,” when suggesting someone search online? Or perhaps asked for a Band-Aid, not realising you were…Dec 5
Pratik KalamWhy Traditional Marketing Is Failing: A Guide to Modernising Your StrategyDiscover why traditional marketing is struggling in today’s digital era. Learn actionable strategies to align with evolving consumer…Nov 292
ManasiHow Brand Transparency is Winning Over Modern ConsumersIn today’s world, trust is earned, not given. Consumers are no longer satisfied with surface-level promises. We read labels, Google…Dec 2
Ria JainThe Evolution of Luxury Marketing: From 4Ps to 4EsI have always been curious about luxury marketing, specifically how luxury brands like Dior or Gucci gain and retain their customers. Upon…Aug 5
Pratik KalamDark Patterns in MarketingWhen I first stumbled upon the concept of dark patterns, it felt like uncovering a hidden layer of the marketing world I hadn’t fully…Dec 1
Pratik KalamThe Psychology Behind Marketing DesignIn a world overflowing with choices, the brands that truly resonate with customers are not just visually appealing but psychologically…Nov 27
Marty Jenkins-LyttleThe Psychology of Pricing: How Price Perception Influences Buying BehaviourUnlock the power of pricing to positively impact consumer decision-making & satisfaction.Oct 25, 2023
