Anjana AthanikarDesires Drive Decisions: Targeting the Why, Not the WhoFor a long time, I didn’t get the whole fitness tracker thing. I thought they were only for athletes or people who go to the gym all the…Jul 17
Thiviyaa KshatriyarWhat are the type of needs in marketing?Marketers do not create needs. Needs pre-exist in the market. Therefore, it’s crucial for a marketer to understand and categorize the needs…May 2, 2023
Davide BenzoniUnfrosted: A Hilarious Look at Consumer Brand MarketingUnfrosted, the new Jerry Seinfeld comedy, takes us on a laugh-a-minute ride through the 1960s breakfast cereal wars. But beneath the witty…May 9May 9
ZleexDifference Between Consumer Markets and Business Markets: A Guide for Startup FoundersDetermining the market a product is to serve is one of the most critical decisions startup founders face. Questions like Are your products…Sep 17Sep 17
UW Foster School of BusinessinFoster School of BusinessUW Foster Faculty Spotlight: Mark ForehandProfessor Mark Forehand shares insights into the inner workings of consumers and consumer marketing at the Foster School of BusinessApr 16Apr 16
Anjana AthanikarDesires Drive Decisions: Targeting the Why, Not the WhoFor a long time, I didn’t get the whole fitness tracker thing. I thought they were only for athletes or people who go to the gym all the…Jul 17
Thiviyaa KshatriyarWhat are the type of needs in marketing?Marketers do not create needs. Needs pre-exist in the market. Therefore, it’s crucial for a marketer to understand and categorize the needs…May 2, 2023
Davide BenzoniUnfrosted: A Hilarious Look at Consumer Brand MarketingUnfrosted, the new Jerry Seinfeld comedy, takes us on a laugh-a-minute ride through the 1960s breakfast cereal wars. But beneath the witty…May 9
ZleexDifference Between Consumer Markets and Business Markets: A Guide for Startup FoundersDetermining the market a product is to serve is one of the most critical decisions startup founders face. Questions like Are your products…Sep 17
UW Foster School of BusinessinFoster School of BusinessUW Foster Faculty Spotlight: Mark ForehandProfessor Mark Forehand shares insights into the inner workings of consumers and consumer marketing at the Foster School of BusinessApr 16
Edidiong EkongUnlocking the Power of Reverse Marketing: Building Trust and Boosting SalesIn the ever-evolving landscape of marketing strategies, one approach has been gaining significant traction in recent years: Reverse…Sep 23, 20231
Robert MaciejkoAI can revolutionize Consumer MarketingGenerative AI (GenAI) is transforming consumer marketing through a tiered approach to innovation, offering levels of sophistication from…Mar 25
BlueshiftEvolution of Recommender SystemsWhat has changed and how they are changing consumer marketing with them.Jul 17, 2017