Consumption

Everywhere, literally everywhere, we are surrounded by information and attention suckers. Be it advertisements on bill boards, be it newspapers, books, articles, you tube, songs, social media etc. It’s certainly an advancement from an age when people craved for new stimulation. But today all of us are gratified instantly and…

Despite an overwhelming amount of national popularity which only rose as a result of covid-19, Amazon has undeniable faults. They’re part of a wicked problem involving consumer culture and disposability. Why would people invest in handmade objects that inspire attachment and care (Ezio Manzini, 2006) if they can purchase similar-looking…

“If you build it, they will come” — unknown “Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted…

Lockdown drastically shaped the way consumers look at food and where they go to eat out. As British consumers gain a growing awareness of healthier foods, and the need to balance them with those not-so-healthy cravings, we share some of the key consumer trends to look out for in 2022. …

Unconscious Consumption is when we use anything without thinking or without using any senses. When we don’t think of the after-effects of our actions. when we are in a hurry. It is a way to waste things that we think are cheap, free and you can buy anytime. …

Social media hugely shapes our day-to-day consumption patterns. For example, we may wear clothing brands because of what it associates with and who wears them. Those brands and individuals who have a deep understanding of our unconscious human needs and desires will be able to create powerful marketing that feels…