91 Conversion Optimization Tips to Increase Your Website Conversion Rate

By Jabed Hasan | April 7, 2016

E.T. Sure Did Love His M&Ms

How this alien sold candy with product placement, and amplification

How the Internet of Things can turn packaging into your next blog

The Internet of Things is more than smart thermostats and cloud-connected lightbulbs. It’s also an opportunity for marketers. While the data collected from these devices can be a boon, there’s another (largely…

The best branded content has this one thing in common

When it comes to high-quality content marketing, the common denominator is people, not product. Well, sometimes product. But that’s almost always second to people.

Why Medium should be your new content incubator

While it’s not always the best idea to build your audience on someone else’s platform, there’s something to be said for being where people already are — especially if you’re looking to test an idea before heavily investing in it.

Why you should have less marketing in your content marketing

“Man, I’d really like to read some thinly veiled advertising” is something no one said ever. So why do marketers keep acting like it happens all the time?

‘Deadpool’ isn’t a comic book movie — it’s a content marketing master class

Rule #1 of content marketing: know your audience and give them what they want.

This is something 20th Century Fox failed at miserably when Marvel anti-hero Deadpool first…

Back from the dead: how mobile and personalization made newsletters a thing

Email newsletters are hot again! Did we suddenly and collectively enter a wormhole that’s transported us back to the aughts? Not quite. While there’s been a shift, it’s not a temporal one. Instead…

Inclusive Marketing Means Reaching All Demographics

This is the time of year when marketers talk about trends. It goes on and on and can be a stretch even for marketers. But I was reading an article about Inclusion in 2015, and I think this is an issue which has come a long way and deserves…