Content Marketing

I’ve often wondered why it is that we have to “pay” for awesome content, why it costs us so much more than good content. The answer, I think, is that you can’t get great content for free. Great content isn’t just a matter of writing well and then posting it…

With regards to getting more traffic, consideration and higher rankings, there is one idea that is beginning to massively affect those objectives. What’s more, that is Increasing the quantity of offers your substance gets across virtual entertainment. That implies assuming you compose a post that gets 500 tweets, 100 preferences…

Intercettare la domanda e rivolgersi ai giusti interlocutori. Siamo abituati a pensare che il processo di acquisto da parte di un cliente di un nostro prodotto o servizio sia un processo lineare. Molto spesso però, nel B2B, non è un’unica persona che partecipa alla decisione dell’acquisto della tua soluzione. In…

It’s not about greenwashing… — Naturalist, broadcaster and presenter, David Attenborough is a national treasure. For more than half a century, he has brought nature to our living rooms. He exemplifies impact, exploration and innovation. I love him, you love him, we all love him. But what can B2B marketers learn from him? In this…

You need to have a lasting vision when developing web content for advertising purposes. You should extend the web content across different systems to optimize your reach and readership. Below are seven actions for developing a content strategy: 1. Testimonial Your Existing Content: If you currently have material channeled via different platforms, you must think about auditing it. With…