Hoping Your Post Will Go Viral? Not So FastAdmit it. When you post a blog or social media post, you try to sex it up with a snappy subject line and a terrific image, hoping your post will go viral, reach a gazillion people and quickly bring you new fans. Everybody wants attention, more Likes…
Define Your Audience in Order to Reach Your AudienceWe hear a lot these days about identifying your audience and tailoring your marketing message specifically to that audience. Nothing new here — it’s Marketing 101. Anyone who starts his/her own business and thinks that his/her audience is…
Trying to build a personal brand? Stop talking about yourself.In a world where social media platforms are the ultimate amplifiers, it is absolutely imperative to build a “personal brand.” And to be quite honest, with the opportunity that these platforms offer, it’s not that hard.
Can someone ask Margot Robbie to explain ‘Content Strategy’?If you are reading this you’ve probably at some point come across an article or blog post titled ‘What is content strategy’. And, if you’ve read more than one, you’ve probably noticed that they often seem to have completely…
3 Creative ways to repurpose your contentWriting new content each time is hard.It’s also time-consuming.But if you’ve a few awesome pieces of existing content, you can always repurpose it into different forms — old wine in a new bottle.
Listen Empathically to Improve Social Media InteractionsWhat’s the difference between a bad listener and a good listener? A bad listener prepares his answer while listening. A good listener takes in and tries to understand the speaker’s real concerns regardless of how well they…
WooCommerce Cart Notices Extension 1.5.0http://i-o-s.co/product/woocommerce-cart-notices-extension-1-5-0/If you had access to a method that allowed you to improve sales in five minutes, would you use that method? That’s why we designed Cart Notices — you can easily and…
10 MUST-USE Words In Marketing Any Product or Business OnlineContained in this list are my first ten of 57 time-tested, must-use “conversion words” that will explode ANY business or nonprofit…I guaranteed it.