Content Strategy

“What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.” ― Germany Kent — In today’s digital landscape, where attention is the most in-demand currency, your content strategy is key to capturing the audience’s attention, sparking their curiosity, and driving conversions. Experimenting with different content types helps you identify the ones that resonate with your ideal audience and the ones you need to avoid.

Ever wondered how a brand can captivate an entire audience without resorting to typical social media tactics? Picture this: a fintech brand that breaks free from the mould and creates an online community like no other. Whether you’re a seasoned social media strategist or just starting your brand’s online journey…

Oh really? — I hear it every day. “But Jeff, I’m not a content creator!” Really? Do you or have you ever: Created a blog post Answered an email Sent an email Talked to a client on the phone Written an article Coached someone in person, on the phone, or on Zoom Posted…

Starting Out as a Content Creator? Steer Clear of These 10 Pitfalls in Documenting Your Journey — After 19 years of experience in Sales and Marketing, I met with brain stroke on 10th of May 2023 while I was on duty in the market. I was bedridden for 15 days. Now I am returning to normalcy.

One Piece is a world-famous anime. People who watch anime are likely to be familiar with One Piece. What’s interesting is that content writers can learn a lot from this series. Created by Eiichiro Oda and first published in 1997, the anime has become a legendary phenomenon. The story revolves…

In today's digital age, where information is abundant and online platforms are thriving, content monetization has become a key focus for creators and writers looking to turn their passion into a profitable venture. The ability to transform a single article into a consistent income stream is a tantalizing prospect that…

Presenting your articles on a livecast — Can you repurpose an article into an “UnWebinar?” In a recent brief article training you discovered how to repurpose a “guide” into profitable coaching programs. You can get that one here. Today you’re going to discover how to repurpose an article into an “UnWebinar/LiveCast.” From Article to UnWebinar With the…

If you had asked me back in 2017 when I started making podcasts if you could make a show that is as impactful, meaningful and emotive remotely as you could in person then I would have said absolutely not. …

I Guarantee You’ve Probably Never Heard of This Method Before. — Honestly, for a content creator, there’s almost nothing quite as intimidating as staring at a blank white screen. …