Content Strategy

THE TALE OF HANNAH IDACHBA Welcome Travelers, Let's take a walk through the mind of Hannah a Mass communicator turned freelance content and brand strategist. Based in the federal capital of Nigeria, Abuja. After getting her masters in Brand advertising she worked a 9–5 until the pandemic in 2020 when…

Social media platforms have proven to be an essential part of businesses’ marketing strategies, particularly with the rise of influencer marketing and user-generated content. As a result, anyone can become a creator without the need for a large following. …

With 10x content making the waves, top brands invest a great deal to make it to the coveted #1 spot on search engines. But, is it replacing the existing content marketing strategies, and should you really focus on it for your brand? Find out! Coined by Rand Fishkin of Moz…

Have you ever heard of brand specialists or content marketers talk about ‘content pillars’? A content pillar is an overarching topic or theme that aligns with your brand or business, that can get be broken down into multiple other topics. Having 4–5 content pillars in place for your brand is…

To truly harness the benefits of thought leadership content marketing, leverage these 4 crucial pillars from goal setting to targeting the right audience. Digital marketing has driven thought leaders to emerge across various platforms. Thought leadership content marketing is unlike any other and focuses on intelligent planning. Thought leadership content…

Social media marketing is constantly evolving to help brands leverage content marketing in driving sales. The promising social marketing approach of shoppable content in the form of ads, posts, videos, and user-generated content is making an impact. Here’s how. Marketers and experts have always maintained one truth above all —…

10 Inbound marketing best practices that can potentially transform your content marketing, generate leads, and maximize conversions. — Every relation starts with a conversation. Every deal starts with a conversation Every solution starts with a conversation Everything starts with a conversation I did not say this. Drift says this. What does Drift do? They connect. Yes, they connect. Drift connects buyers with sellers and empowers experiences everyone loves.