Conversion Effectiveness

The ultimate Cyber Monday and Black Friday guide for ecommerce businesses gearing up for holiday traffic. 2021 brought the first ever $200+ billion holiday season in the US, according to research from Adobe. Online spending grew 8.6% over the previous holiday season and 44% over 2019. Assuming this year follows…

Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers. “What is a good conversion rate?” is one of the most common questions we get from clients. In fact, it comes up once in nearly every…

This insight takes a closer look at why image carousels are so ineffective at converting site visitors, and what you can do instead to help improve the user experience of your ecommerce store. On the surface, it seems like a great idea. A rotating image carousel placed above the fold…