Copywriting

Other than illustrations or bulleted lists. — Although there’s nothing wrong with illustrations or bulleted lists— they help break up dense paragraphs and enhance readability. But there’s more. Avoid “hanging lines” for neat-looking paragraphs A “hanging line” is my loose translation from Russian “висячий абзац”. A hanging line occurs when the sentence ends with 1-3 words in a new line. Like this:

Introduction: In the realm of copywriting, creativity is the key to captivating an audience and conveying a compelling message. Copywriters are constantly seeking new ways to infuse their work with fresh ideas, engaging language, and a touch of magic. Enter artificial intelligence (AI), the game-changer that is revolutionizing the world…

+ All Your Burning Questions About AI Content Answered — You’re sitting at your desk, staring at a blinking cursor on a blank page. You’ve got a deadline fast approaching, but your brain has decided to take an extended vacation. Sounds familiar? Well, fear not, because ChatGPT is here to save the day (and your sanity). With the power of…

Hey there, I’m Enos Odera, a SaaS B2B copywriter with over one year of experience in the field. I help SaaS businesses craft compelling copy that attracts, influences and converts their ideal customers. In this piece, I’ll reveal some of the keys to creating content that sells in the SaaS…

Transform the way you write with the revolutionary Jasper AI! No more blank pages or lost ideas — experience a smarter, faster, and more efficient writing process. Say goodbye to frustrating writer’s block and hello to Jasper AI Creativity on Overtime! With AI-powered writing, customizable templates, collaboration tools, and integration with…

Copywriting is a game of research. And research is a game of finding the best messages. But where do the best messages come from? Here’s where I find them, and you can too👇🏻 1. Youtube Comments Sort by top comments. And then by new comments. Read people’s opinions and the way they phrase…

Yes. It’s back, The distinctive Volkswagen bus. If you hear the name ‘ Volkswagon’, VW Bus comes to your mind, only second to the Beetle. Inspired by the original VW Bus, VW revealed its 21st-century, fully electric remodel, the ID. Buzz on June 2. But, The interesting thing is the…

Remember all-knowing, all-doing Jack? Dabbled in all trades, mastered none… Rumor has it, he is still “figuring out” his business to this day. This serves as a reminder that successful businesses cannot solely rely on the capabilities of entrepreneurs and their hired labor force to provide necessary resources for efficient…

Imagine this: You’re scrolling through a website, searching for information or maybe a new product. Suddenly, your eyes land on a headline that stops you in your tracks. It’s compelling, intriguing, and you can’t help but click on it. That, my friend, is the power of copywriting. On the other…