Kevin ManneringThe 3 metrics every CPG brand should be watching like a hawk — when you only have time for 3Caveats: Not a comprehensive list (see title), influenced by my work at RodeoCPG with food, beverage, and wellness brands selling through…4d ago
Catalina AlmeidaSweet Success: How Tony’s Chocolonely Built an Ethical Chocolate EmpireIn the highly competitive food and beverage industry, creating a brand that stands out on the shelf and resonates with consumers is crucial…Mar 29, 2023
Daniel RodriguezRevolutionizing Consumer Packaged Goods: How AI is Reshaping Product Success RatesDiscover why 95% of new products fail and how AI-driven innovation is turning the tide, boosting consumer trust and engagementJul 9Jul 9
Silvia LacayoAttracting great talent to tech from CPG brand management backgroundsAfter six and a half years working in brand management at Unilever, I quit. I wanted to travel and decompress. Spending a few glorious…May 9, 2023May 9, 2023
Kevin ManneringThe 3 metrics every CPG brand should be watching like a hawk — when you only have time for 3Caveats: Not a comprehensive list (see title), influenced by my work at RodeoCPG with food, beverage, and wellness brands selling through…4d ago
Catalina AlmeidaSweet Success: How Tony’s Chocolonely Built an Ethical Chocolate EmpireIn the highly competitive food and beverage industry, creating a brand that stands out on the shelf and resonates with consumers is crucial…Mar 29, 2023
Daniel RodriguezRevolutionizing Consumer Packaged Goods: How AI is Reshaping Product Success RatesDiscover why 95% of new products fail and how AI-driven innovation is turning the tide, boosting consumer trust and engagementJul 9
Silvia LacayoAttracting great talent to tech from CPG brand management backgroundsAfter six and a half years working in brand management at Unilever, I quit. I wanted to travel and decompress. Spending a few glorious…May 9, 2023
Yuchen Jiang3 Things You Can Do To Scale Your CPG BrandConsumer Packaged Goods (CPG) marketplace has been crowded. This book, however, is written as a timely guide and mentor towards showing…Jan 3, 2023
George MiltonWhy I Love Fully-Burdened CAC And You Should TooI’m the co-founder and CEO of Yellowbird Foods and fully-burdened CAC has become my favorite high-level metric for the sales and marketing…May 271
NeurolabsZIA: How Artificially Generated Data is Improving CPG Catalogue ManagementCatalogue management, a key aspect of business operations, is now undergoing a great amount of development.Apr 8