Richard A MeyerThe Role of CPG Websites in Customer EngagementFor consumer packaged goods (CPG) companies, websites often fall to the backburner compared to investments in product innovation…Oct 21
Catalina AlmeidaSweet Success: How Tony’s Chocolonely Built an Ethical Chocolate EmpireIn the highly competitive food and beverage industry, creating a brand that stands out on the shelf and resonates with consumers is crucial…Mar 29, 2023
Kevin ManneringThe 3 metrics every CPG brand should be watching like a hawk — when you only have time for 3Caveats: Not a comprehensive list (see title), influenced by my work at RodeoCPG with food, beverage, and wellness brands selling through…Sep 4Sep 4
KarishmaNatural Foods Expo West — The Burning Man of Trade ShowsWhen my co-founder and I entered Natural Products Expo West, we didn’t realize that we were in for the ULTIMATE culinary adventure. Here…Mar 18Mar 18
George MiltonWhy I Love Fully-Burdened CAC And You Should TooI’m the co-founder and CEO of Yellowbird Foods and fully-burdened CAC has become my favorite high-level metric for the sales and marketing…May 271May 271
Richard A MeyerThe Role of CPG Websites in Customer EngagementFor consumer packaged goods (CPG) companies, websites often fall to the backburner compared to investments in product innovation…Oct 21
Catalina AlmeidaSweet Success: How Tony’s Chocolonely Built an Ethical Chocolate EmpireIn the highly competitive food and beverage industry, creating a brand that stands out on the shelf and resonates with consumers is crucial…Mar 29, 2023
Kevin ManneringThe 3 metrics every CPG brand should be watching like a hawk — when you only have time for 3Caveats: Not a comprehensive list (see title), influenced by my work at RodeoCPG with food, beverage, and wellness brands selling through…Sep 4
KarishmaNatural Foods Expo West — The Burning Man of Trade ShowsWhen my co-founder and I entered Natural Products Expo West, we didn’t realize that we were in for the ULTIMATE culinary adventure. Here…Mar 18
George MiltonWhy I Love Fully-Burdened CAC And You Should TooI’m the co-founder and CEO of Yellowbird Foods and fully-burdened CAC has become my favorite high-level metric for the sales and marketing…May 271
Lex Evan®How Pop Up Grocer is Breaking Behavior Patterns to Help Emerging CPG Brands Break ThroughI’ve been a HUGE fan of Pop Up Grocer and my brand has participated in several of their rotations.Dec 12, 2023
NeurolabsZIA: How Artificially Generated Data is Improving CPG Catalogue ManagementCatalogue management, a key aspect of business operations, is now undergoing a great amount of development.Apr 8
Silvia LacayoAttracting great talent to tech from CPG brand management backgroundsAfter six and a half years working in brand management at Unilever, I quit. I wanted to travel and decompress. Spending a few glorious…May 9, 2023
