Cpg Brands

After six and a half years working in brand management at Unilever, I quit. I wanted to travel and decompress. Spending a few glorious weeks not worrying about monthly production forecasts, the line items of a sizable P&L or packaging shortages sounded like heaven. But I also left that role…

The world’s most pressing needs — climate change, hunger, inequality, and more — have instilled a heavy, albeit appropriate, responsibility on people worldwide. How did we get here and what can we do to make it better? As with all open-ended questions, the answers are, by definition, infinite. Queue analysis…

Philadelphia may not be the first city that comes to mind when searching for unique and trendy retail inspirations for your shop. But Salt and Vinegar is changing that. …

In the highly competitive food and beverage industry, creating a brand that stands out on the shelf and resonates with consumers is crucial for success. …

Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment. Think about the food and beverages you consume, the clothes you wear, the makeup you apply, and any household products you use. These are all examples of CPG. Whether it's a new cereal…

Spanning the gamut from collagen creamer to tinted mineral sunscreen, the three consumer segments of Health, Wellness, and Beauty have converged into one gigantic and (nebulously) holistic category. Supplements are considered beauty products and shampoo can be categorized as scalp health. In relative consumer importance, Wellness has cannibalized Fashion because…

Consumer Packaged Goods (CPG) marketplace has been crowded. This book, however, is written as a timely guide and mentor towards showing some valuable insider knowledge regarding ways to effectively scale CPG brands. The author, James F. Richardson, Ph.D., is a strategic planning consultant with rich industry experience working with many…

At the nth hour Linda & I decided to make a proper attempt at pulling together the 2023 Brisbane Tea Festival. Brisbane 🇦🇺 can be very warm over Spring / Summer and we both felt Winter would be ideal. …

By: Federico Gómez Romero, Seaya Cathay Latam Consumer packaged goods (CPG) has historically been a challenging industry. Margins are tight, the industry is vulnerable to supply chain disruptions and worldwide economic fluctuations can greatly impact consumer purchasing decisions. Amid ever changing market dynamics, consumer companies need new growth strategies and…