Cpg

As more brands and retailers prioritize sustainability and commit to reaching net-zero goals, there is much for internal stakeholders to consider. Once the significant work of identifying areas for improvement, creating specific and quantifiable goals, and measuring outcomes has been laid out, it may seem like the most important sustainability…

“Given the popularity I had and my team had, whatever I decided to do would have sold like hotcakes…” As a member of the University of Wisconsin–Madison men’s basketball team that went to back-to-back Final Four appearances in 2014 and 2015, Nigel Hayes wanted to start a clothing brand at…

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(Originally published February 19, 2022) Will the supply chain pressures of the last two years ease for brands in 2022? In the pandemic era, sustained increases in demand and persistent supply chain disruptions have posed significant issues for CPG brands and manufacturers. The former can be a good problem to…

We’re thrilled to highlight another brand we partner with, ChipMonk Baking! We love ChipMonk because of its similarity to our first company, Green Pea Cookies. ChipMonk’s health-conscious dessert options such as their Keto Cookies show that you can indulge in something sweet and still stay mindful of your health! We…

What will be the biggest back to school shopping trends of 2022 in the United States, and how will this school shopping season differ from past years? That’s what we wanted to find out. Key Themes Back-to-school (BTS) shoppers are likely the same shoppers as weekly grocery shoppers, but they are shopping…

When it comes to customer loyalty, CPG brands are feeling the heat. Inflation, loyalty, supply chain issues and private label growth are all impacting national CPG brands success. These are all key issues in the vertical, but we wanted to go deeper on loyalty and private label motivations specifically. As…

With COVID-19 cases dwindling in the U.S. and with more consumers venturing out, are Americans buying beauty products once again? That’s what we wanted to find out. In February and March 2022, we polled hundreds of consumers across the U.S. using InMobi Pulse, InMobi’s mobile market research solution. …