Andreea Dascalu, MAPMCreative briefs demystified: What your team really needs to knowLearn how to craft clear, impactful creative briefs that align teams, spark creativity, and drive successful projects.Nov 19
Kevin NamakyHow to Write Great InsightsOne of the hardest skills for brand leaders to learn is how to identify and write great insights. This usually comes up when clarifying…Feb 16
Parachute DesignHow to Write a Creative Brief: A Step-by-Step Guide with ExamplesThe Success of Your Marketing Campaign Hinges on Your Creative BriefJul 15Jul 15
Baiba MatisoneWhich briefing document to use — Creative Brief or Springboard?Key takeaways:Jan 3Jan 3
InDemystifying Media Strategies for SuccessbyJustin KulovsekThe Art of the Creative Brief in Digital Media StrategiesNavigating the Blueprint of Digital CreativityMar 11Mar 11
Andreea Dascalu, MAPMCreative briefs demystified: What your team really needs to knowLearn how to craft clear, impactful creative briefs that align teams, spark creativity, and drive successful projects.Nov 19
Kevin NamakyHow to Write Great InsightsOne of the hardest skills for brand leaders to learn is how to identify and write great insights. This usually comes up when clarifying…Feb 16
Parachute DesignHow to Write a Creative Brief: A Step-by-Step Guide with ExamplesThe Success of Your Marketing Campaign Hinges on Your Creative BriefJul 15
InDemystifying Media Strategies for SuccessbyJustin KulovsekThe Art of the Creative Brief in Digital Media StrategiesNavigating the Blueprint of Digital CreativityMar 11
Kevin NamakyTop Creative Brief MistakesMany brands are planning out their campaigns for 2023, which means many brand leaders will soon begin writing creative briefs for their…Jul 25, 2023
InSuperCampusbyEric LeeWhat Lessons from Guiding Nature Experiences Can Teach Us About Crafting Creative Briefs or PromptsWord choices predetermine the experience and outcomeFeb 25
Larry AsherBehold the One-Sentence Creative Brief.Wouldn’t most of us say a well-conceived creative brief is a good thing? Done right, they make the work better by defining exactly what…Mar 27, 2023
