Trying to decide how to organize your fundraiser? Peer-to-peer fundraising may be just what your organization needs to achieve your goals. Running a fundraiser by yourself is not easy. With peer-to-peer fundraising, you rely on others to advocate for the cause. Polar Plunge, Girl Scout cookies, and 5K runs are popular examples. Peer-to-peer fundraisers are successful because you organically expand your reach. …