Boosting conversion rate in e-commerce: three proven data strategies and how to prioritize them
Data science is powerful for quickly identifying conversion problems and finding effective solutions. Here’s how you get the most out of it. — Conversion rate is always a focus for e-commerce brands and is especially important now. During good times, brands may prioritize growth at all costs and tolerate some low-quality traffic and drop-offs. However, in a challenging economy, brands scrutinize all costs, big and small.