Customer Acquisition

Over the last decade, growth marketing is no longer a trend but an approach that helped redefine the goal of marketing. In the modern startup environment, growth marketing becomes a vital necessity as it helps determine the best way of scaling a business and achieving successful results. Nowadays, effective marketing…

Data science allows companies to work smarter not harder when it comes to customer acquisition strategy As data analytics increasingly becomes used by companies and non-profit organizations of all sizes, businesses that decide not to invest in understanding their own data are falling behind the eight-ball. …

Last month, as part of our Product Market Fit Academy, we hosted an office hour with Kat Mañalac, Partner and Head of Outreach at YCombinator, focused on how to find the first 100 customers that love you. For early-stage founders, you can join the Emerge PMF Community to access more…

Executive Summary The client is a global leader in consumer cyber safety and provides many identity theft protection services. With multiple brand acquisitions, product lines, business units, and geographical presence, the central corporate team found it increasingly harder to have a regular tab on the customer acquisition efforts and growth of the…

Here are some of the best AI tools for small businesses to improve communication with customers and team members: Salesforce Einstein: AI Chatbot is a tool for automating customer service interactions. The chatbot can handle a wide range of customer requests and direct them to the appropriate department or agent…

How should e-commerce brands think about customer acquisition based on the down-market? We hear about how we are in a down-market every day. Yet, when you look at what is happening for the general consumer, it is not obvious that their spending has decreased in a meaningful way. …

Customer acquisition is a marketing strategy that focuses on getting new customers. The strategy includes increasing brand awareness as well as raising engagement that lead to more sales and profits. While that sounds pretty straightforward, the execution is far more difficult. There are too many uncontrollable factors and uncertainties that…

Converting leads into customers is an essential part of any successful business. With a well-defined process in place, businesses can turn leads into long-lasting customers that help to drive growth and success. In this step-by-step guide, we will cover the latest lead generation, nurturing, engagement, and conversion tactics for 2023…