Richard GreggOvercoming Buyer InertiaIn my last post, I discussed the importance of uncovering extreme customer pain. In part one of this four part series, I will discuss the…19h ago
Darren CookeAnswer these 10 Questions to see if your Biotech Startup SurvivesIntroducing the Life Sciences Venture CanvasDec 11, 2023
Jordan-PrescottBuild in Public: Ensembl #4 — How I’m Validating The Idea and Finding Paying CustomersHow do you know if an idea is worth pursuing? Paying customers. Here is how I’m validating my idea finding paying customers.Jul 15Jul 15
Andy AreitioinTheVentureCityWhat is a startup and how is it different from other companies (new and old)?Not all recently created companies are startups nor do they have to be.Dec 13, 20186Dec 13, 20186
Christopher BreretonCustomer Discovery — Obsessing Over Your CustomersThis is an early excerpt from a book I am working on that I plan to call “Product Snacks”. It will be a concise collection of chapters…Jun 11Jun 11
Richard GreggOvercoming Buyer InertiaIn my last post, I discussed the importance of uncovering extreme customer pain. In part one of this four part series, I will discuss the…19h ago
Darren CookeAnswer these 10 Questions to see if your Biotech Startup SurvivesIntroducing the Life Sciences Venture CanvasDec 11, 2023
Jordan-PrescottBuild in Public: Ensembl #4 — How I’m Validating The Idea and Finding Paying CustomersHow do you know if an idea is worth pursuing? Paying customers. Here is how I’m validating my idea finding paying customers.Jul 15
Andy AreitioinTheVentureCityWhat is a startup and how is it different from other companies (new and old)?Not all recently created companies are startups nor do they have to be.Dec 13, 20186
Christopher BreretonCustomer Discovery — Obsessing Over Your CustomersThis is an early excerpt from a book I am working on that I plan to call “Product Snacks”. It will be a concise collection of chapters…Jun 11
Gaston ViauinUX Collective‘Hire’ this article if you’re struggling to understand your customer needsHow Jobs-To-Be-Done Theory can help you better understand consumer behavior and provide you an innovation compass.Dec 17, 20174
Diogo MartaThe Yellow Walkman Paradox: The Problems with Asking (bad) QuestionsWhy asking customer what they want is a terrible idea — customer discoveryMay 22
Yvonne JouffraultinThe StartupUnderstanding the End-to-End Customer JourneyDocumenting the ENTIRE customer journey allows companies to get a holistic view of their customer motivations at each step.Oct 9, 2020
