Carlos ArguellesInjecting Customer Obsession into a foreign cultureDriving culture change can take many steps, and sometimes a detour or two10 min read·2 days ago--1
Debbie LevittinR Before DShift From “Product First” to “Product Last”“Product first” was supposed to deliver what best serves customers. It’s now mostly feature factories & order taking. Let’s fix it.10 min read·Mar 19, 2024--3
Tony UlwickinJTBD + Outcome-Driven InnovationJobs-to-be-Done: A Framework for Customer NeedsJobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation…7 min read·Jan 6, 2017--11--11
Dean Andhika FerrariUncovering the Secrets of Customer Satisfaction: Analysis in Member Spending that Makes a…The Prologue11 min read·5 hours ago----
Markairn T.inBetter MarketingHow to Get More Sales For Your Brand? Ask Your Die-Hard FansWho else would know — and care for — your brand better than them?·6 min read·Mar 24, 2024--16--16
Carlos ArguellesInjecting Customer Obsession into a foreign cultureDriving culture change can take many steps, and sometimes a detour or two10 min read·2 days ago--1
Debbie LevittinR Before DShift From “Product First” to “Product Last”“Product first” was supposed to deliver what best serves customers. It’s now mostly feature factories & order taking. Let’s fix it.10 min read·Mar 19, 2024--3
Tony UlwickinJTBD + Outcome-Driven InnovationJobs-to-be-Done: A Framework for Customer NeedsJobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation…7 min read·Jan 6, 2017--11
Dean Andhika FerrariUncovering the Secrets of Customer Satisfaction: Analysis in Member Spending that Makes a…The Prologue11 min read·5 hours ago--
Markairn T.inBetter MarketingHow to Get More Sales For Your Brand? Ask Your Die-Hard FansWho else would know — and care for — your brand better than them?·6 min read·Mar 24, 2024--16
David ChanThe “Three-Body Problem” in MarketingThe “Three-Body Problem” is a concept introduced to me by the popular Netflix series produced by the same creators of HBO’s “Game of…6 min read·Apr 23, 2024--1
Irena GigovicBig Data in Modern Marketing StrategiesIntroduction: The Data-Driven Revolution3 min read·3 hours ago--
Josh BuchholtzinSlalom BusinessNew CMO Strategy: How to Survive (and Thrive)Four moves to drive value quickly in your first 100 days as CMO8 min read·Jan 17, 2024--1
