How to Find the Customers Who Need Your Product

Aspiring founders who think they’ve developed an amazing offering often believe that their product will sell themselves. While there are occasional instances of unique apps, software, hardware, and services that were so valuable that they…

The return on investment of UX: an infographic for the skeptics

Robots replacing people. Not necessarily a bad thing.

It’s Okay Not to Know

But don’t leave a customer without an answer.

Designing customer experiences for utilities

What we learned from working with a retail energy supplier that we think is applicable to other utility providers

The Common Good Experience

I’m in my third month here at Common Good as Research Lead and I’m loving it.

Harry Potter and the Exceptional Customer Experience

It’s no secret in the office that I’m a Harry…