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Gowtham InjamuriThe 4W1H method for understanding Customer Needs!If you’re a start up guy looking to validate an idea or a big guy in an MNC trying to get a better understanding of the user, this article…May 20, 2017
Eric Asbeck003h. 3 Simple Steps to Launch Your Business TodayStarting your own business can feel like a huge challenge, with so many complicated steps and tough decisions. But what if it’s easier than…May 29
Shep HykenThe Customer Hierarchy of NeedsRecently, I wrote two articles for my weekly Forbes column that paid homage to Abraham Maslow, the American psychologist who created what…Nov 8, 2023
InValue Ecosystem ManagementbySvyatoslav BiryulinSixteen basic needs and strategyWhat do your customers need?Apr 1, 20232
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