Anthony BandUnderstanding Customer Personas: The Key to Retention and LoyaltyCreating a successful business strategy starts with understanding your customers. Identifying customer personas can help tailor your…Aug 28Aug 28
Damla TubanA Deep Dive into Customer Journey Mapping and Full-Funnel Optimization: Strategies for SuccessIn today’s highly competitive digital landscape, understanding and optimizing the journey your customers take from their first interaction…Aug 281Aug 281
Theodora EgumandiBenefits or Features-focused copy; What has Customer Personas got to do with it?What’s your take on the long awaited battle between prioritizing Benefits over features? Mine is….Aug 13Aug 13
Socratica BookstoreThe Power of Personalization: How to Create Targeted Messages that Resonate with Your AudienceIn today’s competitive market, personalization is more than a trend — it’s a powerful strategy that can significantly enhance customer…Aug 4Aug 4
UI/UX_sharanPersona Breakdown — Analyzing and Comparing User TypesRecently, while working on a research project, I found myself tangled in the complexities of creating a persona. Despite having a clear…Jun 26Jun 26
Lindsy AndersonHow I’m using AI to help develop customer personas.And saving myself a lot of time in the process.Jun 10Jun 10
Arjun RamakumarThe Power of Knowing Your Customers DeeplyStarting a new business is a thrilling journey, but the road to success is fraught with challenges. Statistics show that 20% of new…Jun 9Jun 9
Ngan NguyeninFormo Web3 InsightsWeb3 Customer Personas — What are they & how to create them?Understanding who visits your website and buys your products is a powerful way to grow your brand, but many projects fail to get to know…Jun 41Jun 41
Leila KanedaCustomer-First Marketing: How Generalization Can Lead to Stereotyping (and How We Can Do Better)We try our best to craft something effective, but at the end of the day we end up optimizing for the crowds that yield the greatest reward.Apr 22Apr 22
Nanaisha IkemeBest SEO Strategy for your Small BusinessFor small owners, who often have to wear multiple hats — from CEO to marketer, accountant, and procurement officer — SEO can appear…Feb 27Feb 27
