D2c

“All you need is love. But a little chocolate now and then doesn’t hurt.” ― Charles M. Schulz Since childhood, chocolates have always kept us drooling; mainly, those Mondelez (Cadbury) or Mars (Snickers) products have dominated our households. …

Entrepreneurship is widely regarded as something only for the brave-hearted. The path less traveled. For me, however, that was never the case. Coming from a family and a larger community of entrepreneurs, it was almost always assumed to be a natural choice. And being a woman, this idea of entrepreneurship…

As a Venture Capital fund, we are fueled by the thrill of discovering the next game-changer. We hunt for visionary founders who possess the rare ability to shake up industries, have a different prespective and clearly understand where the puck is headed. Nitesh and Subhajit, the minds behind Leumas, are…

Learn how their unique brand strategy is helping them cater to your specific needs and empowering women with stylish, comfortable products! — In today’s competitive market, a strong online presence and a well-defined brand strategy are crucial for success. In this article, we will be conducting an in-depth analysis of Pepper. We will examine various aspects of their online presence, including website design, content, branding, and areas of improvement. By exploring these…

As more and more consumers turn to search engines like Google to research products and make purchasing decisions, D2C brands need to ensure that their websites and content are optimized for search. But with so much information out there, it can be tough to know where to start. Fear not…

It’s not every day that you come across a job that feels like home. But that’s exactly what I found when I joined Alpino Health Foods after watching Season 1 of Shark Tank India. …

I recently visited Nature’s Basket, a premium grocery store in India, and had a great experience trying out different dips and snacks. The man at the counter had a tray of various dip flavors and offered us the chance to taste them all while explaining the brand and how they…

Optimizing for simplicity and bias to action I work at an FMCG start-up and one of our goals is to improve our customer retention rate. For customer retention rate to improve, customers must either come back to make a purchase of 1) the same product that they bought previously or…

As a D2C brand, engaging with your customers and creating a loyal following is crucial for the success of your business. One way to do this is by using quizzes as a marketing tool to increase customer engagement. …