Dan Ariely

An expressive novel explaining the reasoning behind our dumb choices and sharing its wisdom on how to avoid repeatedly walking into the same traps. — Our lives are full of decisions. Be that figuring out what to eat, how we plan to make money, or what new gadget to buy, we are bombarded by the multitudes of choices we need to make daily. And with so many decisions, many are bound to be less than…

Humans behave in ways that often befuddle the rational mind. Why do we still have a headache after taking a one-cent aspirin, but not after taking one that costs 50 cents? Why does Amazon’s free shipping offer get us excited to buy more than we actually need? …

Our team is excited to introduce Dan Ariely, Renowned Behavioural Economics Expert as our speaker at BRAND MINDS 2022! Dan Ariely will share his top insights on the deep understanding of consumer behaviour trends. Attendees will learn: How cognitive science can impact your business development; How to upgrade your marketing strategy by leveraging consumer trends; What drives your consumers to make decisions;

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What does it take to become an expert? The short answer is a combination of theory backed up by a lot of practice. 10,000 hours to be exact if you believe Malcolm Gladwell. Sadly, there don’t seem to be any shortcuts. …

Is there anyone who doesn’t know ABBA’s money, money, money song? If there is, I leave the video above for you to listen. In this song that is both entertaining and thought-provoking while listening, our band says, “if i find a rich man, if I find money in Las…

Understanding People A to Z What do you do with freebies? What’s the last freebie I got? Why do I always want something free? Who are these people who give free stuff? Why do they do it? 🤔 These are some of the questions I’ve been seeking answers to, after…