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martino.agostiniWhy CMOs Should Care About Agile MarTechAs the drivers of an organization’s marketing vision and strategy, Chief Marketing Officers (CMOs) face increasing pressure to deliver…1d ago
Yennhi95zzUsing RFM Analysis for Effective Customer Segmentation in MarketingRFM stands for Recency, Frequency, and Monetary value, and each factor corresponds to a key customer trait. These RFM metrics can indicate…May 2, 20232
Laura J BalAnalytics Unleashed: Powering Influencer Marketing with DataData-Driven Influencer Marketing: How to Use Analytics to Power Campaigns4d ago
InBootcampbyMonika RubovInnovating with dataData is more than just a tool for analyzing trends or boosting sales — it’s a story about us. Every click, product choice, or time spent…Nov 281
Eric LaylandPart 2: AI Concepts Marketers Need to KnowIn the first part of our series, we explored terminology related to foundational aspects of data management and generation tools in AI. As…4d ago
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