SQL | Data Analyst | Khavanski Pavel3 ways to filter data using window functions in the BigQuery (with examples)When working with SQL, it’s common to come across situations where you need to filter data based on aggregate functions, such as counting…Sep 6
Optimize matterCustom query, the solution for your Looker Studio dashboardsOptimize matter explains how and why you should use custom queries to import your BigQuery data into your Looker Studio dashboards.Jan 4
Optimize matterWeb performance, ‘a crucial challenge for CMPs in 2024’For this article on web performance, we met Sébastien Houzé, CTO of Axeptio. Axeptio is a CMP SaaS solution that enables brands and…Jun 11Jun 11
InArtefact Engineering and Data SciencebyAntoine AubayScoring Customer Propensity using Machine Learning Models on Google Analytics DataA deep-dive on how we built state of the art custom machine learning models to estimate customer propensity to buy a product using Google…Dec 9, 20216Dec 9, 20216
InDataDrivenInvestorbyKeith WhitsonMarketers learn from reading technical booksEvery marketer should read Python for Data Analysis: Data Wrangling with Pandas, NumPy, and Jupyter by Wes McKinney. Even if you do not…Jun 1Jun 1
SQL | Data Analyst | Khavanski Pavel3 ways to filter data using window functions in the BigQuery (with examples)When working with SQL, it’s common to come across situations where you need to filter data based on aggregate functions, such as counting…Sep 6
Optimize matterCustom query, the solution for your Looker Studio dashboardsOptimize matter explains how and why you should use custom queries to import your BigQuery data into your Looker Studio dashboards.Jan 4
Optimize matterWeb performance, ‘a crucial challenge for CMPs in 2024’For this article on web performance, we met Sébastien Houzé, CTO of Axeptio. Axeptio is a CMP SaaS solution that enables brands and…Jun 11
InArtefact Engineering and Data SciencebyAntoine AubayScoring Customer Propensity using Machine Learning Models on Google Analytics DataA deep-dive on how we built state of the art custom machine learning models to estimate customer propensity to buy a product using Google…Dec 9, 20216
InDataDrivenInvestorbyKeith WhitsonMarketers learn from reading technical booksEvery marketer should read Python for Data Analysis: Data Wrangling with Pandas, NumPy, and Jupyter by Wes McKinney. Even if you do not…Jun 1
Heka.aiUnderstanding the customer purchase journey with visualization and clusteringAnalyzing customer journeys, especially purchase journeys, is an essential step in marketing analytics to understand how customers perceive…Feb 16, 2023
Shannon Leigh RiveraData Empowered Decision-Making for Communication ProfessionalsThe ability to analyze metrics has helped communication professionals improve strategies and campaign planning, optimize platform usage…Mar 23
