Demand Generation

Fashion’s new rules are in play. The old ways won’t work effectively with the new rules. Who decides how we dress, what we wear and also identify ourselves through clothing? Do we decide this ourselves? or the people around us both physically and digitally? …

Imagine investing all your time and resources into ranking on Google, only to have it all fall apart due to a single algorithm change. It’s a devastating scenario that could easily be prevented with diversification. …

Seems like everybody’s against MQLs and lead gen. The way it is done, I’m against it, too. But the lead gen model can work. We (as Funky Marketing) have been delivering 40+ MQLs per month to a tech dev company, but the difference between them and the majority of others…

1. The marketing echo chamber is making us all dumber. — I know you want to grow your personal brand. Heck, I’m doing it right now. But, you need a well defined goal and actual value to share. The truth is that growing your LinkedIn following isn’t making you better at your job. …

Performance and demand generation marketing positions are more likely to be promoted to CMO because they are closely tied to an organization's bottom line. CMOs are typically responsible for driving revenue growth and increasing market share, and performance and demand generation marketing positions are focused on achieving these goals. Performance…

I see companies that deal with attribution trying out self-reported attribution and, to be honest, it looks ridiculous. Let me break it down for you why. 1. They are doing it with the intent to show you that it isn’t working. Therefore, their conclusion is that it isn’t working. But…

There’s a significant shift happening in the B2B world. 𝗕𝘂𝘆𝗲𝗿𝘀 𝗮𝗿𝗲 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗯𝘂𝘆𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘁𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮𝗹𝘄𝗮𝘆𝘀 𝗱𝗼𝗻𝗲. They want to buy in a way that is convenient for them, and that meets their specific needs. To stay ahead of the curve, you…

Ladies and gentlemen, gather ‘round because I’ve got some hot takes on why data is the king of all successful digital marketing campaigns. First things first, let’s get one thing straight: without properly interpreting and deploying the data generated through your digital marketing campaigns, you might as well be throwing…

Everyone has tried the most popular lead generation method, which is attracting thousands of visitors, collecting emails from prospects, and sending bulk emails about your offer. As you are aware, this is not the best way of generating leads for your business. However, marketers continue to believe that the spray…