Seulgie HanFrom Bid Requests to Revenue: DSPs and SSPsIn the world of digital advertising, DSP (Demand-Side Platform) and SSP (Supply-Side Platform) play a crucial role. They serve as the…Dec 3
Ashir RahmanData Science in AdTech Industry (Real Time Bidding with Demand Side Platform)The Ad Tech industry was valued at approximately $987.52 billion in 2023, and it is rapidly expanding. Demand Side Platform has been one of…Jun 23
Ryan WilliamsonAdvantages of Demand Side PlatformsEffectively reaching one’s desired audience is paramount for business success, especially in today’s digital-heavy market. This means…Apr 22Apr 22
Saurav DasWhat is Supply-Side-Platform (SSP)?An SSP, or Supply-Side Platform, is a technology platform that operates in the digital advertising ecosystem, specifically within the…Jun 16, 2023Jun 16, 2023
Gaurav GargProgrammatic Advertising: A Look at Top Demand-Side PlatformsThe digital advertising landscape has evolved into an intricate labyrinth, brimming with acronyms and technological wizardry. For marketers…Jan 21Jan 21
Seulgie HanFrom Bid Requests to Revenue: DSPs and SSPsIn the world of digital advertising, DSP (Demand-Side Platform) and SSP (Supply-Side Platform) play a crucial role. They serve as the…Dec 3
Ashir RahmanData Science in AdTech Industry (Real Time Bidding with Demand Side Platform)The Ad Tech industry was valued at approximately $987.52 billion in 2023, and it is rapidly expanding. Demand Side Platform has been one of…Jun 23
Ryan WilliamsonAdvantages of Demand Side PlatformsEffectively reaching one’s desired audience is paramount for business success, especially in today’s digital-heavy market. This means…Apr 22
Saurav DasWhat is Supply-Side-Platform (SSP)?An SSP, or Supply-Side Platform, is a technology platform that operates in the digital advertising ecosystem, specifically within the…Jun 16, 2023
Gaurav GargProgrammatic Advertising: A Look at Top Demand-Side PlatformsThe digital advertising landscape has evolved into an intricate labyrinth, brimming with acronyms and technological wizardry. For marketers…Jan 21
DecenteradsThe 2024 Media Buying Showdown: Programmatic vs. TraditionalIn 2024, the choice between programmatic media buying and traditional media buying remains a crucial decision for businesses. While both…Oct 7
Saurav DasSSP vs DSP — the similarity and the difference!SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two essential components of the programmatic advertising ecosystem. They…Jun 18, 20231
DecenteradsUnderstanding Auction DynamicsHave you ever wondered what programmatic advertising is based upon? The answer is auction dynamics and bidding! We at DecenterAds are…Mar 29, 2023
