neverMEHThe Long Haul: Why DSP Isn’t Just Another Ad Platform (And Why You Should Give a Damn)Alright, listen up, you marketing mavericks and brand-building bandits. If you’re still treating Amazon’s Demand-Side Platform (DSP) like…6d ago
Ashir RahmanData Science in AdTech Industry (Real Time Bidding with Demand Side Platform)The Ad Tech industry was valued at approximately $987.52 billion in 2023, and it is rapidly expanding. Demand Side Platform has been one of…Jun 23
Bradley LewingtonLet’s talk about hyperscale pain in adtech2023 was a big year for the adtech industry. We saw the rise of cookieless experimentation, contextual targeting, AI, audio and in-game…Sep 5Sep 5
Saurav DasSSP vs DSP — the similarity and the difference!SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two essential components of the programmatic advertising ecosystem. They…Jun 18, 20231Jun 18, 20231
DecenteradsWhite-Label vs. Self-Serve DSPs: Finding the Right Fit for Your Advertising NeedsWhen diving into the world of digital advertising, choosing the appropriate tools can significantly impact the success of your campaigns…Aug 20Aug 20
neverMEHThe Long Haul: Why DSP Isn’t Just Another Ad Platform (And Why You Should Give a Damn)Alright, listen up, you marketing mavericks and brand-building bandits. If you’re still treating Amazon’s Demand-Side Platform (DSP) like…6d ago
Ashir RahmanData Science in AdTech Industry (Real Time Bidding with Demand Side Platform)The Ad Tech industry was valued at approximately $987.52 billion in 2023, and it is rapidly expanding. Demand Side Platform has been one of…Jun 23
Bradley LewingtonLet’s talk about hyperscale pain in adtech2023 was a big year for the adtech industry. We saw the rise of cookieless experimentation, contextual targeting, AI, audio and in-game…Sep 5
Saurav DasSSP vs DSP — the similarity and the difference!SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two essential components of the programmatic advertising ecosystem. They…Jun 18, 20231
DecenteradsWhite-Label vs. Self-Serve DSPs: Finding the Right Fit for Your Advertising NeedsWhen diving into the world of digital advertising, choosing the appropriate tools can significantly impact the success of your campaigns…Aug 20
Saurav DasWhat is Demand-Side-Platform (DSP)?A DSP, which stands for Demand-Side Platform, is a key component of the digital advertising ecosystem within the broader domains of AdTech…Jun 16, 2023
Ryan WilliamsonAdvantages of Demand Side PlatformsEffectively reaching one’s desired audience is paramount for business success, especially in today’s digital-heavy market. This means…Apr 22
Saurav DasWhat is Supply-Side-Platform (SSP)?An SSP, or Supply-Side Platform, is a technology platform that operates in the digital advertising ecosystem, specifically within the…Jun 16, 2023