Focus Groups: Making Lemonade From Design Research’s LemonThe larger design community seems to hold a number of generally accepted truths when building digital products and services.Establish goals early to measure success
Research SprintsWhat do you do when you have a lot of desk research to complete for a design project, but not a lot of time? RESEARCH SPRINTS.First, some backgroundThe second module for our Digital Experience Design program at Hyper Island is…
「エコノ」と「ヒューマン」穏やかでない言葉ですが、 DOA (Dead on Arrival、到着時心肺停止)という医療用語があります。病院に到着した時にはすでに、患者の心肺が停止しているような状態を言うのだけど、私は、おそらくプロダクトやサービスについても、「DOA状態」というものがあるのではと思っています。なんとか市場投入まで漕ぎ着けるも、想定ターゲットから総スカンをくらい、レビューでも酷評され、発売後数ヶ月で市場から姿を消してしまうような状態。今までの苦労が報われずに終わりを迎えるという、ものを作っている立場としては、最も避けたい事態です。しかし、残念ながら、DOA…
Interview Advice, Practical and TechnicalAn interview is a conversation. That was the advice from my high-school journalism teacher. That bit of wisdom — coupled with practical training in her classes — I’ve carried with me throughout my career. Some subjects are stiff and want a more formal…
India: A laboratory for autonomous drivingLast two days I was at the 10th Pune Design Festival, a gathering of 500 designers…
A Researcher’s Biggest Challenge… Presenting Findings, Anyone?Beth Toland and I have been organizing some workshops the past few months via the design-user-research Google group. We polled the group for the latest session topic, and “Presenting Findings” came way to the top. By the…
Новые образовательные стратегии и принципыДа, часто приходится слышать о новом, талантливом образовании, свободе личности, выз…
Evaluative Research I (Week 10)Debriefing from Ride-alongsThis week, we debriefed as a team from the ride-alongs. The process was really helpful because as I was processing, I was making decisions of what pieces of information were relevant and important to…
Design For Change: Sprinting Away From PoopIf you have a toilet at your home, consider yourself lucky because one in three people worldwide, or 2.4 billion people globally have no access to improved sanitation facilities. Of them, 946 million defecate in the open (According to a report by the…
Credit Unions vs. Wonga(why we have bigger financial fish to fry)It’s a grey day in Salford, and standing awkwardly by a desk in a local Gateway centre, I watch the growing queue of young women snaking back between rows of community-centre benches. The…