Design Strategy

In 2022 I led the team that launched Design Strategy for Salesforce, both internally and for the ecosystem of people who use Salesforce technology, but aren’t employed by Salesforce. Part of our Strategy Design program involved developing curriculum to teach Strategy Design and prepare people to take the certification. …

In product development, there is a term that often goes overlooked but holds immense significance for user satisfaction: UX debt. While many product professionals are familiar with the concept of technical debt, UX debt often remains in the shadows, waiting to mess with optimal user experiences. …

This article is part of a series that will present our new whitepaper “Applications of AI in Ecommerce”. The aim of this whitepaper is to explain how AI will impact the eCommerce industry in the upcoming years. If you don’t know much about AI but want to understand how it…

Having a clear strategy is what sets apart mediocre design teams and good teams. A clear strategy is crucial for design teams to have a clear vision and direction toward achieving their goals. — ☕ UX strategy — the design team’s guide to success At any given moment, a design leader can choose to do any one thing from a long and ever-expanding list of improvements. Level up user research? Iterate on the design system? Update the team composition? Focus on new users? Explore new feature opportunities. Create a journey map.

Why do many people still underestimate the importance of UX in products aimed at the business world? Have you ever stopped to think that the B2B universe can be as exciting as the world of end consumers? Of course, we are not talking about last-minute grocery shopping, but about important…

In 2022 I led the team that launched Design Strategy for Salesforce, both internally and for the ecosystem of people who use Salesforce technology, but aren’t employed by Salesforce. Part of our Strategy Design program involved developing curriculum to teach Strategy Design and prepare people to take the certification. …

What are Design Tokens? — Jina Anne, the originator of the term, defines design tokens as Design tokens are the visual design atoms of the design system — specifically, they are named entities that store visual design attributes. …

Introduction Have you ever found yourself in a situation where you had to design a landing page, but you had no idea where to start? I know I have, and it cost me my dream job! Let me tell you the story. I was given a chance to attend an interview…

The capacity of a digital product to fulfill the requirements and desires of the people who use it is vital to its success. The process of creating digital products that are intuitive, user-friendly, and visually compelling is known as user experience (UX) design. …