Digital Media

The Moment You Realize the Value of Social Media Let me begin by saying the moment happens at different times for everyone. My moment was in 2015 from both a personal and business perspective. That year I took a trip to Grenada, and I have never had a close relationship…

To be honest, I thought this class was mostly going to be about social media and its impact on us as well as our youth. But to my oh-so pleasant surprise, I learned a lot more valuable information regarding media and how it impacts my life every single day, and…

The internet has been both a blessing and a curse. On the one hand, it has given us unprecedented access to information and connection. We can now connect with people and resources from all over the world, and learn about anything we want with just a few clicks. …

How the YouTube trio rose to fame and had it all come crashing down Abongwe Booi, Matthew Frey and Tebogo Moloto came together in April 2018 to shoot a video for Booi’s YouTube channel. When this video was shot, the trio has known each other and had been friends since…

In our previous posts, we discussed how Web3 is shifting power to a whole new generation of applications, services, and businesses that will likely create trillions in value and reshape our day-to-day interactions and the communities we engage with. In this post, we will look at one of the markets…

1. Understanding the streaming news opportunity What’s happening: Major news divisions are diving headfirst into streaming, but there is a lingering question mark about how the news business will adapt to the platform. National outlets are putting their strategy and dollars behind buzzy, digital operations in a bid to attract younger audiences: CNN+: The network launched…

Türkiye’de dijital medyaya yapılan yatırımlar giderek artıyor. Deloitte Türkiye Tahmini Medya ve Reklam Yatırımları Raporu, reklam ve pazarlama sektörünün gelişimini kayıt altında tutan ve yatırımları verimli şekilde yönlendirmeyi amaçlayan bir çalışma. Türkiye dışında dünyadaki yatırım trendlerini de inceleyen bu rapor, ülkemizdeki yatırımları daha iyi anlamamıza yardımcı oluyor. Rapora göre, dünya…