Jim WarrenDavid Ogilvy and His Influence on Direct Response MarketingDavid Ogilvy, famously known as the “Father of Advertising,” transformed the industry by blending creativity with research-driven…Aug 29
Larry KaulEugene Schwartz's book helped me learn to stop marketing.Eugene Schwartz, who wrote Breakthrough Advertising, would welcome the death of persuasion advertising copy as it’s now old news. I’ll…Nov 21, 2023
Jim WarrenDecade of Direct: How the 1980s Revolutionized TV with the Dawn of InfomercialsThe 1980s were a golden era for the infomercial industry, a time when late-night television transformed into a platform for a new breed of…Aug 28Aug 28
Podcast Ad Buyers UnitedPodcast Ad Buyers United: What Brands Actually Think of Impression-Based BuyingAs podcasting continues to mature as a medium, it’s important to hear from all sides. Most coverage of the podcast industry focuses on the…Mar 31, 20231Mar 31, 20231
Jim WarrenThe Average Cost of an Infomercial in 2024: What You Need to KnowIn 2024, the world of infomercials continues to be a powerful platform for direct-to-consumer marketing, but the costs associated with…Aug 27Aug 27
Jim WarrenDavid Ogilvy and His Influence on Direct Response MarketingDavid Ogilvy, famously known as the “Father of Advertising,” transformed the industry by blending creativity with research-driven…Aug 29
Larry KaulEugene Schwartz's book helped me learn to stop marketing.Eugene Schwartz, who wrote Breakthrough Advertising, would welcome the death of persuasion advertising copy as it’s now old news. I’ll…Nov 21, 2023
Jim WarrenDecade of Direct: How the 1980s Revolutionized TV with the Dawn of InfomercialsThe 1980s were a golden era for the infomercial industry, a time when late-night television transformed into a platform for a new breed of…Aug 28
Podcast Ad Buyers UnitedPodcast Ad Buyers United: What Brands Actually Think of Impression-Based BuyingAs podcasting continues to mature as a medium, it’s important to hear from all sides. Most coverage of the podcast industry focuses on the…Mar 31, 20231
Jim WarrenThe Average Cost of an Infomercial in 2024: What You Need to KnowIn 2024, the world of infomercials continues to be a powerful platform for direct-to-consumer marketing, but the costs associated with…Aug 27
Sagar Sangam SahuDan Kennedy’s 10 Rules For Direct Response MarketingRule #1 — There shall always be an OFFER or OFFERSDec 14, 2021
Jim WarrenThe George Foreman Grill: The Infomercial That Defined the 90sIn the world of late-night television, few things are as memorable as the infomercials that dominated the airwaves in the 1990s. These…Aug 27
SeQuel ResponseDirect Mail ROI Surpasses Digital MediumsDirect mail return on investment surpasses top digital mediums, according to findings from the 2022 Association of National Advertisers…Aug 7, 2023
