In 2020 digital solutions agency newage., conducted a survey of the Italian market and, using its findings, raised brand awareness among Italian users. In this article, we share our experience with the campaign’s progress and its impact. — Our long-standing client, a global manufacturer of intelligent security systems, AJAX, asked us to help raise brand awareness in Italy. Even though AJAX sells its products in more than 100 countries, the Italian market was still a new venture.