Dive Industry

Can scuba divers trust dive training agencies, instructors, dive shops & dive resorts? Why do we lack consistency in the quality of the experience? — InDepth Magazine and the Business of Diving Institute are collaborating on a series of scuba diving industry surveys to better understand where we stand on key dive industry issues, identify workable solutions, increase awareness of opportunities, and fuel discussions among dive professionals.

Navigation Shortcuts — Updated on January 2, 2023. Below, you will find a list of Scubanomics news and editorials on the scuba diving industry. “Even if you’re on the right track, you’ll get run over if you just sit there.” ~Will Rogers For other Scubanomics discussions, please have a look at the comprehensive…

What are the benefits of D2C to consumers, dive training agencies, and scuba gear brands? What does it mean for dive shops? — Updated on Feb. 15, 2021. We’ve seen attempts at selling directly to the consumer by dive gear manufacturers and training agencies. So far, it hasn’t been a success for them. And it certainly has not helped the industry grow. We’re still shrinking. Yet, direct-to-consumer has been growing in the outdoor…

Causes and solutions to the high dropout level in the scuba diving industry — Updated on March 18, 2021. “After basic training in a swimming pool and an open water check-out, the majority of students seldom, if ever, dive again.” In other words, the scuba diver dropout rate is significant. When do you think the above statement was made? A long time ago, by…