Kavish Kamat (KK)inBranding StoriesHow a New Comer Successfully Bamboozled a Market Leader Like Gillette?An interesting case study of how a mouse beat an elephant in the roomDec 4, 2022
John I. CarneyHarry, Bromley and KrogerFor a number of years I used an electric shaver. I did not miss the ever-increasing cost of Gillette razor blades, but I somehow missed the…Jul 9, 2018Jul 9, 2018
LatanaHow Dollar Shave Club Turned a Viral Video Into 10 Years of Marketing SuccessEvery marketer dreams of concocting the ultimate growth hack — a savvy trick that would instantly boost your brand from unknown to iconic.Oct 6, 2021Oct 6, 2021
Kavish Kamat (KK)inBranding StoriesHow a New Comer Successfully Bamboozled a Market Leader Like Gillette?An interesting case study of how a mouse beat an elephant in the roomDec 4, 2022
John I. CarneyHarry, Bromley and KrogerFor a number of years I used an electric shaver. I did not miss the ever-increasing cost of Gillette razor blades, but I somehow missed the…Jul 9, 2018
LatanaHow Dollar Shave Club Turned a Viral Video Into 10 Years of Marketing SuccessEvery marketer dreams of concocting the ultimate growth hack — a savvy trick that would instantly boost your brand from unknown to iconic.Oct 6, 2021
Alessandro ParaccianiSeven Reasons why Unilever bought Dollar Shave ClubA strategic assessment of one of last year’s most talked-about acquisitions.Apr 16, 2017
Atanas ShorgovinThe Marketer5 Reasons Dollar Shave Club Turned Into a Massive SuccessA brand that is having fun and not taking itself too seriouslyApr 16, 2020
George AliferisinDataDrivenInvestorCasamigos, Honest Co, Dollar Shave Club: how positive ideology creates unicornsWhat we can learn from new brick and mortar start-ups achieving unicorn statusAug 15, 2017