We’ve all heard the expression “you have to work for it.” The adage is now more applicable than ever in the realm of marketing. Because let’s face it, no one nowadays wants to be sold to. We’re all much too intelligent for that. “Earned marketing” enters the picture here. It all comes down to establishing a rapport with your audience, producing useful and compelling material, and letting them find you. Like the proverbial adage goes “Let something free if you love it. If it returns, it is always and completely yours.” …