Earned Media

The business and distribution behind storytelling — Let’s illustrate the main business models and distribution assets in branded content. The first model is Full Financing, which describes when a company hires a creative agency or production house and its own media center to plan and create a branded content project managed entirely by the brand. …

We’ve all heard the expression “you have to work for it.” The adage is now more applicable than ever in the realm of marketing. Because let’s face it, no one nowadays wants to be sold to. We’re all much too intelligent for that. “Earned marketing” enters the picture here. It all comes down to establishing a rapport with your audience, producing useful and compelling material, and letting them find you. Like the proverbial adage goes “Let something free if you love it. If it returns, it is always and completely yours.” …

Use this formula to increase your chances for earned media — Have you considered the worthiness of your news? Humans remember stories far longer than any fact or figure you might use when trying to impress them. It’s the way our brains are wired. So wouldn’t it be handy if you had a sure-fire storytelling formula at your fingertips, to help you prepare your brand stories for publication and…

Whether you’re just getting started with marketing your business, or you’ve been marketing your business for a while but it’s time to upgrade your strategy, it’s important to create a robust strategy that helps your brand be more visible. …

To say that earned media is crucial to businesses of all sizes is an understatement. In many ways, earned media is the key pillar of content marketing. Earned media is the reach and exposure that you earn outside of paid impressions and with audiences who don’t already follow your brand. …

Digital marketing is an ever-evolving field, and it can be challenging to keep up with the latest trends. One of the most critical aspects of digital marketing is earned media. What is earned media? Earned media refers to any type of unpaid promotion that you receive for your business. This…

Not a Medium member or out of free stories?Join Medium or read for free The life of a PR professional is constant chaos. They are the glue holding public relations and the company’s reputation together. In today’s world, their role is now more crucial than ever. …

Of the various types of media available to marketers, earned media might seem the most difficult to predict and control. It’s one thing when an organization creates its own content, pays for media coverage and shares it across multiple marketing channels. It’s far more powerful when authentic, authoritative and third-party…