Earned Media

After explaining the difference between the three types of media to clients over and over again, we realized that it’s not common knowledge. We know the media can be “gate-keepy” and non-marketers are often kept in the dark. We want to do our part as an agency to change that…

Daniel Storm: What’s up storm chasers? I’m your host, Daniel. And today with me I have the one, the only, Trey Carmichael. Why don’t you go ahead and tell us a little bit about who you are and what you do for the people who are listening that don’t know …

You just got some killer press for your biz or client. You are riding the high, feeling pretty awesome. Now what? Don’t let it collect dust on your coffee table to be forgotten in the next news cycle. Repurpose that baby! Think of it as a big hairy gorgeous spider…

Let’s say you’re a manufacturer looking to get your product in the hands of an e-commerce business owner. You sell a skincare line and have noticed your niche performing particularly well in the United States, but you can’t seem to capture the attention of the…

Owned media vs earned media — Which one is better for your brand? Should you pour all of your resources into Creating Content? Or should you focus on Word-Of-Mouth Marketing? Is Paid Media a better option? Our clients frequently ask these questions after being overwhelmed with the number of options…

According to Forbes magazine, digital media is no longer a ‘single-strategy game.’ As a business, you can hardly pick and choose between certain forms of media marketing strategies. While some may be deemed more effective than others, they all intertwine to produce the best results. Paid and earned media are…

There’s method, expertise and relevance involved… — I can’t begin to tell you how many times I’ve heard a client express skepticism about the earned media channel of communication. Not because they don’t think it’s extremely powerful and effective — they do. Their tenuous belief has to do with a perception that seemingly random conditions lead to…

Path to game-changing glory for your brand — You may have witnessed first-hand the remarkable power of earned media, otherwise known as publicity, to quickly change the trajectory of a company’s business. …