Ecommerce

大家好，我是 Dcard Frontend Team 的 Yuna，目前是屬於 EC Delivery Team 的開發成員，主要負責 Dcard「好物研究室」的 web 前端開發。 最近好物研究室新增了購物車的功能，終於可以一次把想買的東西一起結帳了！👏👏👏 這個看似簡單的功能，實質卻花了 EC 團隊一整年的時間開發。這篇文章就來帶大家了解 …

Fact: The supermodel era is well and truly over. Okay, okay this isn’t exactly new news. We already know (maybe not Gen Z, sigh) that the supermodels of the 90s were overtaken by celebrities as the new flag bearers of culture and well, unattainable beauty standards. It’s why models have…

For a hyper-competitive industry like eCommerce, where the cost of clicks and conversions is continuously rising, it is becoming increasingly challenging to draw in new customers. Also costly. What’s more, the COVID-19 crisis has changed consumer behavior for good, creating new difficulties and making the retention of old customers a…

As founders and marketers, it’s important to observe and carefully listen to the wind and the tide in order to steer the ship in the correct direction. That is — if you want to reach your destination in the most efficient and streamlined manner possible. At times, as we observe…

When have you not seamlessly checked out without thinking twice about the item’s necessity? You get your favorite pair of jeans just with a click, a lovely new bracelet, or even a customized gift shipped directly delivered to your doorstep with a push of a few buttons and scrolls. Isn’t…

As a mother herself, Lisa, the founder of Stillen Maternity, experienced the ‘baby blues’ after childbirth, which is most commonly known as postpartum depression. During her recovery period, she attended several baking and fashion classes to get herself back on her feet. And just like a light at the end…

Autonomous email marketing for SMEs. …

Since the beginning of Meesho’s journey, we have looked for new ways to serve buyers and sellers. We strive to offer our customers their favourite products for the lowest price possible while ensuring that our sellers — from small to large, branded to unbranded — are able to grow their…

A UX Research project aimed at understanding the behavioral journey of a user who wants to purchase a dress and find out ways to reduce the user dropout rate on an e-commerce app. — Overview A UX Research case study that focuses on improving the buying experience of users of E-commerce apps. Being an Experience Researcher, who takes care of buying experience of users, we found out the customer conversion rate in terms of placing an order was less in our app. So I decided…